Yesterday was REDmas eve. Today is REDmas day only you don’t get your presents in hand. You get a promise from mom and dad that if you behave, if you work hard, and since you don’t believe in Santa Clause, if they work hard you will get some nice, shiny, new toys sometime in the future.
Scarlet® and RED EPIC® are part of the same DSMC system.
A DSMC is a camera that shoots stills and motion. Configure that camera any way you want.
Select a brain. Configure your body.
Scarlet and EPIC have “Multiple Personalities”
Select a Scarlet or EPIC “brain” and configure your body to anything you want.
Scarlet is a Professional “brain”. EPIC is a Master Professional “brain”.
And believe it or not there was a mention of post-production in these announcements but it only a quote from Adobe:
A quote from our friends at Adobe…
“RED and Adobe share the goal of enabling the most advanced tapeless post-production workflows in the industry. With native support for RED R3D files in Adobe Premiere Pro CS4, Adobe Encore CS4, and Adobe After Effects CS4, Adobe is furthering the integration of tapeless camera formats into its line of professional video products, and making post-production workflows faster, more flexible, and more efficient. RED’s Digital Cinema camera line, the new RED plug-in, and Adobe video tools provide an exceptional solution for video professionals who want to harness the full potential of raw digital cinematography while tapping the efficiency of tapeless workflows.”
Simon Hayhurst, Senior Director, Product Management, Digital Video and Audio
What does this say about Apple’s future support for RED? Probably not much other than Apple support will continue to be just as support is now, completely through the REDCODE QuickTime codec and not native support within Final Cut Pro. Let’s hope Apple proves this not to be true at NAB 2009 or sooner. To drop the Adobe quote so early in the REDmas announcements (it was one of the first posts added to the thread) seems to me to say that RED is counting on Adobe’s implementation of the .R3D file format as the main choice for independent filmmakers and camera owners who must do post on a budget.
The above chart is an overview of the announcement and where the RED ONE fits into the mix. All I can say is thank goodness for the efficiency of the REDCODE codec. But it will be nice to have a nice and fast MacPro as these higher data-rate REDCODEs come along.
There’s a lot more detail on the RED announcements available in a colorful document that has been posted on the Reduser announcement forum. There’s things like Monstro, 28K, $55,000, 120fps, and 3D. I didn’t see anything about ordering except for what happens to RED ONE owners (all 5000 + of ya) and how they get priority. And as always RED says “Everything in life changes… including our camera specs and delivery dates…” so who knows when these things will ship. They have estimates from Spring 09 to Spring 10. Whenever they do they are going to be one heck of a rig. Makes me wish I was in production sometimes!
